since 1976
since 1976
In conjunction with Malaysia's Merdeka celebrations, AG Autoworld, Southern Malaysia's leading and award-winning authorised PROTON 4S dealership group, organised a first-of-its-kind AG Club Merdeka Family Convoy, bringing together 20 family groups of PROTON owners for an exclusive one-day lifestyle experience that celebrates the spirit of Malaysia through its national car brand, homegrown businesses and local attractions.
Designed exclusively for AG Club members, the fully sponsored experience reinforces AG Autoworld's vision of transforming car ownership beyond the showroom. Limited to selected members, participating families enjoyed more than RM400 worth of curated experiences and rewards at no cost, showcasing the value of being part of one of the most comprehensive customer loyalty ecosystems within the PROTON dealer network.
The convoy also reflects the enduring spirit of Merdeka, celebrating Malaysian pride by supporting local brands, promoting domestic tourism and bringing communities together through meaningful family experiences.
A First-of-Its-Kind Customer Lifestyle Ecosystem
As the creator of AG Club, the first lifestyle loyalty programme of its kind within the PROTON dealership network, AG Autoworld has redefined the customer ownership journey by extending value far beyond vehicle purchases.
Every customer who purchases a vehicle from AG Autoworld automatically becomes a lifetime AG Club member, enjoying exclusive privileges, curated lifestyle experiences, partner rewards and community events designed to enrich everyday life.
"As Malaysia's national automotive brand, Merdeka is always a meaningful occasion for us to celebrate the people and businesses that continue to contribute to the nation's growth. AG Autoworld's Merdeka Family Convoy perfectly reflects this spirit by bringing together Malaysian families, homegrown brands and local attractions through a shared sense of community. We are proud to see our dealer partners creating initiatives that strengthen customer relationships while celebrating what makes Malaysia unique." said Janessa Kuek, Chief Executive Officer of AG Autoworld.
The Merdeka Family Convoy is the latest example of how AG Autoworld continues to reward its customers through meaningful experiences that strengthen customer engagement while fostering long-term brand loyalty.
Participating families began their journey at Hock Kee Kopitiam, one of Malaysia's fastest-growing halal-certified kopitiam brands, known for its nostalgic Malaysian kopitiam experience and local favourites, including Nasi Lemak Banjir, Curry Laksa, Steamed Chicken Rice and more.
The convoy then continued to Skyline Luge Kuala Lumpur, one of the country's most popular family attractions, before concluding with a complimentary premium car grooming experience by CARS International, Malaysia's trusted homegrown automotive detailing brand with over five decades of expertise.
Commenting on the initiative, Janessa Kuek, Chief Executive Officer of AG Autoworld, said: "As a proud PROTON dealership representing Malaysia's national automotive brand, we wanted this year's Merdeka celebration to be more than just a convoy. Through AG Club, we are creating a community where owning a PROTON is not only about mobility, but about belonging, rewarding loyalty and creating memorable moments together."
Raising the Benchmark for Customer Loyalty
Recognised as one of Southern Malaysia's top-performing PROTON dealership groups, AG Autoworld has consistently raised the benchmark in customer experience through innovation, service excellence and community engagement.
Its commitment has earned numerous accolades from PROTON, including record-breaking recognition for Chief Executive Officer Janessa Kuek, reflecting the company's leadership and dedication to delivering exceptional ownership experiences.
Today, AG Club continues to serve as a strategic extension of that vision—bringing together automotive ownership, lifestyle rewards and community engagement under one ecosystem.
Through initiatives such as the Merdeka Family Convoy, AG Autoworld demonstrates that owning a PROTON is no longer just about purchasing a vehicle. It is about becoming part of an award-winning dealership community that continually rewards, connects and celebrates its members while championing Malaysian brands and the spirit of Merdeka.
